Verdi is a French civil engineering group with growing capacities and ambitions. Since 2019, La Colmena has been by their side — what began as a brand transformation has evolved into a 5-year partnership reshaping their organisation, culture, and leadership approach.
Verdi’s CEO has a forward-thinking vision: construction and urbanism must integrate the preservation of the living environment at their core. We discovered a passionate group, deeply committed to sustainable practices and eager to shape their future. We crystallized this into the strategic concept:
“Designer de Territoires”
More than a tagline — a philosophy that redefines civil engineering as the art of designing territories where people and planet thrive together. This concept became the foundation for everything that followed.
Phase 1 — Brand (2019-2020)
- 6-month immersion with CEO, managers and staff
- Strategic positioning & brand identity
- “Designer de Territoires” concept development
Phase 2 — Strategy (2023-2025)
- Strategic roadmaps & OKRs implementation
- Alignment across entities
- Leadership coaching
Phase 3 — Culture (2025 +)
- Organisational design
- Culture change programs
- Ongoing activation at key strategic moments
- Innovation’s Marketing Strategy
From brand to culture: a 5-year transformation.
The “Designer de Territoires” concept now lives beyond communications — it shapes how teams think, collaborate, and innovate. A cohesive, forward-looking organisation aligned with its evolving identity and vision.